NetSuite announced results of its sponsored study at this week’s National Retail Federation show in New York, shedding light on technology adoption in a retail setting. The study suggests that merchants are not doing what customers would want and that they have a misguided perception of the situation. For example: Seventy-three percent of retail executives believed that the overall environment in retail stores had become more inviting in the past five years. Only 45 percent of consumers agreed.
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NetSuite’s Revelations at NRF
Posted by: Denis Pombriant January 17, 2019 12:29 PMNetSuite announced results of its sponsored study at this week’s National Retail Federation show in New York, shedding light on technology adoption in a retail setting. The study suggests that merchants are not doing what customers would want and that they have a misguided perception of the situation. For example: Seventy-three percent of retail executives believed that the overall environment in retail stores had become more inviting in the past five years. Only 45 percent of consumers agreed.