Trying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you’re weird — and the trouble is, those people are all potential customers. CRM is essential today because, despite our reverence for the free market, it’s really more like free markets — plural — and we need to be relevant, to treat people the way they expect to be treated, in each venue we decide to play in.
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Millennial CRM
Posted by: Denis Pombriant March 13, 2019 10:54 AMTrying to do business without also having a modern CRM system is like walking around naked. You can do it, at least for a little while, but people will begin to think you’re weird — and the trouble is, those people are all potential customers. CRM is essential today because, despite our reverence for the free market, it’s really more like free markets — plural — and we need to be relevant, to treat people the way they expect to be treated, in each venue we decide to play in.