CRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of CRM systems were most interested in, and to discover their highest priorities. Our survey population was comprised of more than 200 highly qualified executives and managers — 47 percent C-level — in companies with workforces that ranged from at least 500 to several thousand. All respondents indicated a need to make a CRM purchase decision in the months, not years, ahead.
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New CRM Research Shows Awareness Gap
Posted by: Denis Pombriant May 1, 2019 01:07 PMCRM guru Esteban Kolsky and I did some primary research earlier this year, paid for by Zoho. We wanted to improve our understanding of what buyers of CRM systems were most interested in, and to discover their highest priorities. Our survey population was comprised of more than 200 highly qualified executives and managers — 47 percent C-level — in companies with workforces that ranged from at least 500 to several thousand. All respondents indicated a need to make a CRM purchase decision in the months, not years, ahead.