Technology has enabled and empowered today’s customers and as a result, they are totally in control of the sales process. This means that the quality of the customer experience is a determining factor in whether a sales organization succeeds or fails. Consider, for instance, that more than half of customers are likely to switch brands if a company doesn’t make an effort to personalize communications with them, and half of customers will consider switching brands if a company doesn’t anticipate their needs.
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How Sales Reps Can Solve 3 Nagging Document Problems
Posted by: Will Spendlove July 18, 2019 11:02 AMTechnology has enabled and empowered today’s customers and as a result, they are totally in control of the sales process. This means that the quality of the customer experience is a determining factor in whether a sales organization succeeds or fails. Consider, for instance, that more than half of customers are likely to switch brands if a company doesn’t make an effort to personalize communications with them, and half of customers will consider switching brands if a company doesn’t anticipate their needs.