From e-commerce to banking applications to healthcare systems — and everything in between — if it’s digital, users expect it to work at every interaction, and on every possible platform and operating system. However, despite the need to provide a digital experience that delights, research suggests that few companies are delivering their desired customer experience. A big part of this gap between expectation and reality is that software and applications frequently do not perform as they should.
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Putting CX at the Center of Testing Strategies
Posted by: Antony Edwards August 27, 2019 12:40 PMFrom e-commerce to banking applications to healthcare systems — and everything in between — if it’s digital, users expect it to work at every interaction, and on every possible platform and operating system. However, despite the need to provide a digital experience that delights, research suggests that few companies are delivering their desired customer experience. A big part of this gap between expectation and reality is that software and applications frequently do not perform as they should.