CRMification is the process by which the culture absorbs CRM technology, processes and techniques to achieve some kind of new utility for getting things done better, faster and cheaper. Today we should add safer too. Another way to state it is that CRM is a disruptive innovation in the culture. The next normal will have something to do with CRM. In Work.com, Salesforce has built a universal application suite to help companies internalize best practices developed in the pandemic to manage more effectively and keep employees and customers safe.
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Work.com and the CRMification of Society
Posted by: Denis Pombriant May 20, 2020 01:05 PMCRMification is the process by which the culture absorbs CRM technology, processes and techniques to achieve some kind of new utility for getting things done better, faster and cheaper. Today we should add safer too. Another way to state it is that CRM is a disruptive innovation in the culture. The next normal will have something to do with CRM. In Work.com, Salesforce has built a universal application suite to help companies internalize best practices developed in the pandemic to manage more effectively and keep employees and customers safe.