Centralizing all tools and customer-effecting services into one system delivers great efficiencies for businesses. However, enabling customers to have the same experience in real time is the difference between a CRM and CXM. CRM Buyer pursued the potential transition process — and the impact of both CRM and CXM products — in a conversation with Thryv VP Ryan Cantor.
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CRM is Failing: It’s Time to Transition to CXM
Posted by: Jack M. Germain September 1, 2020 04:30 AMCentralizing all tools and customer-effecting services into one system delivers great efficiencies for businesses. However, enabling customers to have the same experience in real time is the difference between a CRM and CXM. CRM Buyer pursued the potential transition process — and the impact of both CRM and CXM products — in a conversation with Thryv VP Ryan Cantor.