Many businesses have bought into CRM, of course. It isn’t an 80-billion-dollar industry for nothing. Still, there’s a disconnect between the wonderful features and functions of new technologies and the realities of how companies use them — or not. Only about a quarter of organizations use CRM appropriately. Others use it for simple record keeping, or barely use it at all.
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Why Hasn’t CRM Taken Over the World?
Posted by: Denis Pombriant October 8, 2020 02:11 PMMany businesses have bought into CRM, of course. It isn’t an 80-billion-dollar industry for nothing. Still, there’s a disconnect between the wonderful features and functions of new technologies and the realities of how companies use them — or not. Only about a quarter of organizations use CRM appropriately. Others use it for simple record keeping, or barely use it at all.