It is often said that only a poor workman blames his tools and only an inferior vendor blames the customer for their troubles with a product. But too many user organizations just don’t seem to be adopting CRM to the degree that it takes to be successful — even after more than two decades of trying.
The Great CRM Shift of 2020
Posted by: Denis Pombriant November 19, 2020 05:00 AMIt is often said that only a poor workman blames his tools and only an inferior vendor blames the customer for their troubles with a product. But too many user organizations just don’t seem to be adopting CRM to the degree that it takes to be successful — even after more than two decades of trying.