I’ve been writing about the importance of platform as a tool and as a strategy for a while — and not only with regard to Salesforce. I’d say most CRM vendors have a platform story; others like Oracle and Zoho come up as examples all the time. The difference with Salesforce is that it’s looking beyond the platform to what it does, not only for its customers but also for the company’s own positioning.
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Three-Part Evolution
Posted by: Denis Pombriant April 30, 2021 04:00 AMI’ve been writing about the importance of platform as a tool and as a strategy for a while — and not only with regard to Salesforce. I’d say most CRM vendors have a platform story; others like Oracle and Zoho come up as examples all the time. The difference with Salesforce is that it’s looking beyond the platform to what it does, not only for its customers but also for the company’s own positioning.