After nearly a decade of company building, Zuora last week went public, valuing itself on the open market at roughly US$2 billion after gaining 43 percent on its first day of trading. Those outlines don’t reveal the importance of Zuora generally, and subscription billing systems in particular, to the rapid evolution of the subscription economy and CRM. During Siebel’s heyday, Salesforce re-made CRM into a subscription service and stole the market. Siebel represented the last of the big on-premises enterprise software systems.
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Zuora Takes It to the Big House
Posted by: Denis Pombriant April 17, 2018 11:00 AMAfter nearly a decade of company building, Zuora last week went public, valuing itself on the open market at roughly US$2 billion after gaining 43 percent on its first day of trading. Those outlines don’t reveal the importance of Zuora generally, and subscription billing systems in particular, to the rapid evolution of the subscription economy and CRM. During Siebel’s heyday, Salesforce re-made CRM into a subscription service and stole the market. Siebel represented the last of the big on-premises enterprise software systems.