Gabe Zichermann may have coined the term “funware” to describe applications with game-like mechanics and game-like behavior that really aren’t traditional video games, but his neologism just may be expanding to encompass much more than initially intended — the extraordinary paroxysm of technological advances currently convulsing the gaming industry. Zichermann, the head of GamificationCo, chair of the Gamification Summit and Workshops and co-author of the book Game-Based Marketing, might have to share a concept that seems to have outgrown its original meaning.
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The Rising Wave of Gamification
Posted by: Ned Madden April 26, 2011 05:00 AMGabe Zichermann may have coined the term “funware” to describe applications with game-like mechanics and game-like behavior that really aren’t traditional video games, but his neologism just may be expanding to encompass much more than initially intended — the extraordinary paroxysm of technological advances currently convulsing the gaming industry. Zichermann, the head of GamificationCo, chair of the Gamification Summit and Workshops and co-author of the book Game-Based Marketing, might have to share a concept that seems to have outgrown its original meaning.