A new partnership plans to create a Facebook app that will leverage social networking to improve consumer awareness about energy consumption. The partnership consists of the social networking giant, the Natural Resources Defense Council and energy information software creator Opower. The app will let consumers go on Facebook to compare the energy usage of their homes against the national average, among other things. Such an app “could be helpful, as many times education is the first step towards action,” Frank Maisano of Bracewell & Giulani told TechNewsWorld.
Loading ...
New App Aims to Make Energy Use Top of Mind for Facebook Users
Posted by: Richard Adhikari October 18, 2011 05:00 AMA new partnership plans to create a Facebook app that will leverage social networking to improve consumer awareness about energy consumption. The partnership consists of the social networking giant, the Natural Resources Defense Council and energy information software creator Opower. The app will let consumers go on Facebook to compare the energy usage of their homes against the national average, among other things. Such an app “could be helpful, as many times education is the first step towards action,” Frank Maisano of Bracewell & Giulani told TechNewsWorld.