Google is introducing a change to its search algorithm that will impact some 35 percent of searches on the Internet. The end goal of the massive shift is to encourage publishers to keep content as fresh as possible, especially as it relates to recent news and events that are regularly updated. For example, “If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics,” wrote Google fellow Amit Singhal in a blog post.
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Google's Algorithm Dance: No Fancy Footwork for Quality Publishers
Posted by: Erika Morphy November 4, 2011 10:35 AMGoogle is introducing a change to its search algorithm that will impact some 35 percent of searches on the Internet. The end goal of the massive shift is to encourage publishers to keep content as fresh as possible, especially as it relates to recent news and events that are regularly updated. For example, “If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics,” wrote Google fellow Amit Singhal in a blog post.