Facebook’s recent acquisition of location-tracker heavyweight Gowalla is an indicator of the potential strategic importance of location-tracking technology in the social network arena. Players in this marketplace include Gowalla, which lets users share favorite places with fellow Facebook and Twitter friends and then be rewarded with deals from local businesses, and Foursquare, which offers similar functions, letting users go to places recommended by friends and check in to receive badges. Loopt, Jaiku, Brightkite, Plazes, Fire Eagle and Google’s own Latitude are other location services.
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Tracking Friends and Family on the Legit
Posted by: Patrick Nelson December 15, 2011 05:00 AMFacebook’s recent acquisition of location-tracker heavyweight Gowalla is an indicator of the potential strategic importance of location-tracking technology in the social network arena. Players in this marketplace include Gowalla, which lets users share favorite places with fellow Facebook and Twitter friends and then be rewarded with deals from local businesses, and Foursquare, which offers similar functions, letting users go to places recommended by friends and check in to receive badges. Loopt, Jaiku, Brightkite, Plazes, Fire Eagle and Google’s own Latitude are other location services.