The stories of websites that fell over and died when they got unexpected traffic are legion. A recent example of what not to do would be Target’s introduction of a low-priced Missoni collection. The site attracted so much traffic that Target.com was swamped for several hours on Sept. 13, 2011, leading would-be shoppers to face a cute but frustrating site-down page. If you want to make your own website fall over for publicity reasons, that’s easy. Keeping it running during an onslaught of traffic to, you know, take orders and make money, is much harder.
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Website Scaling, Part 1: What It Means and How to Get There
Posted by: Martin Heller January 17, 2012 05:00 AMThe stories of websites that fell over and died when they got unexpected traffic are legion. A recent example of what not to do would be Target’s introduction of a low-priced Missoni collection. The site attracted so much traffic that Target.com was swamped for several hours on Sept. 13, 2011, leading would-be shoppers to face a cute but frustrating site-down page. If you want to make your own website fall over for publicity reasons, that’s easy. Keeping it running during an onslaught of traffic to, you know, take orders and make money, is much harder.