Business strategists and government officials routinely visit Silicon Valley in hopes of learning how to emulate the area’s wildly successful startup culture. Now, thanks to a new book by LinkedIn Founder Reid Hoffman and entrepreneur Ben Casnocha, the curious can save themselves the plane ticket. The Start-Up of You explains that a successful business and career depends on relationships. An obvious point? Yes, until the authors proceed to argue that everything traditional business books teach you about networking and building professional relationships is probably wrong.
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Silicon Valley's Secret Sauce
Posted by: Sonia Arrison February 14, 2012 08:58 AMBusiness strategists and government officials routinely visit Silicon Valley in hopes of learning how to emulate the area’s wildly successful startup culture. Now, thanks to a new book by LinkedIn Founder Reid Hoffman and entrepreneur Ben Casnocha, the curious can save themselves the plane ticket. The Start-Up of You explains that a successful business and career depends on relationships. An obvious point? Yes, until the authors proceed to argue that everything traditional business books teach you about networking and building professional relationships is probably wrong.