There is no debating that integrations with small business platforms are a great way for app developers to gain increased exposure and, ultimately, additional sales for their tool or service. Many established software providers in the space are opening their doors through APIs to make it easier for new app developers to access their functionality and potentially access their installed customer base. Small businesses represent a tremendous opportunity for these new app developers who are looking to tap into a market that includes nearly 30 million small organizations and nonprofits.
Integration Benefits for Developers: Choosing the Appropriate App Option
Posted by: Kevin O'Brien June 2, 2012 05:00 AMThere is no debating that integrations with small business platforms are a great way for app developers to gain increased exposure and, ultimately, additional sales for their tool or service. Many established software providers in the space are opening their doors through APIs to make it easier for new app developers to access their functionality and potentially access their installed customer base. Small businesses represent a tremendous opportunity for these new app developers who are looking to tap into a market that includes nearly 30 million small organizations and nonprofits.