Last week, Microsoft effectively ended the model that created it. This shouldn’t have been a surprise, as the model hasn’t been working well for years and, as a result, Microsoft has been getting its butt kicked all over the market by Apple.
Well Microsoft apparently has had enough, and it decided to make a fundamental change and go into hardware. Lightly at first — but much like getting pregnant, there is no granularity to being in the hardware business. You are in it or you aren’t, and with the Surface Tablets, Microsoft is clearly in it.
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The Death and Rebirth of Microsoft
Posted by: Rob Enderle June 25, 2012 05:00 AMLast week, Microsoft effectively ended the model that created it. This shouldn’t have been a surprise, as the model hasn’t been working well for years and, as a result, Microsoft has been getting its butt kicked all over the market by Apple.
Well Microsoft apparently has had enough, and it decided to make a fundamental change and go into hardware. Lightly at first — but much like getting pregnant, there is no granularity to being in the hardware business. You are in it or you aren’t, and with the Surface Tablets, Microsoft is clearly in it.