When Microsoft announced recently that Internet Explorer 10 will have its Do Not Track feature turned on by default, it seemed those concerned about online privacy would hail the move as a step in the right direction. Consumer advocates and other groups had been agitating for such a feature for some time. They eventually banded together to urge the United States Federal Trade Commission to develop rules to protect consumer privacy as advertisers and marketers continued to track user behavior online.
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The Do-Not-Track Balancing Act
Posted by: Richard Adhikari June 27, 2012 05:00 AMWhen Microsoft announced recently that Internet Explorer 10 will have its Do Not Track feature turned on by default, it seemed those concerned about online privacy would hail the move as a step in the right direction. Consumer advocates and other groups had been agitating for such a feature for some time. They eventually banded together to urge the United States Federal Trade Commission to develop rules to protect consumer privacy as advertisers and marketers continued to track user behavior online.