Zynga made a number of announcements at its Unleashed event in San Francisco Tuesday, most of them aimed at the same goal: making its services “stickier” to its players. “Social games have become a crowded marketplace,” said Scott Steinberg , digital game consultant and principal in TechSavvyGlobal.com. “It’s hard to sustain interest because you have thousands of free games competing for users’ attention. Loyalty is pretty low and churn rates are pretty high,” he continued.
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Zynga Pulls Out the Glue Gun
Posted by: John P. Mello Jr. June 27, 2012 08:32 AMZynga made a number of announcements at its Unleashed event in San Francisco Tuesday, most of them aimed at the same goal: making its services “stickier” to its players. “Social games have become a crowded marketplace,” said Scott Steinberg , digital game consultant and principal in TechSavvyGlobal.com. “It’s hard to sustain interest because you have thousands of free games competing for users’ attention. Loyalty is pretty low and churn rates are pretty high,” he continued.