You’re not imagining things if you’re noticing more mobile network brands than ever
before. The newcomers are MVNOs — companies that lease spectrum from major networks and resell it to end-users. It’s easier than ever to escape the clutches of a cellphone contract by taking advantage of some of the contract-less deals out there. Also, we’re increasingly seeing some pretty spectacular concepts that push the envelope in terms of product differentiation — not just super-discounted financial deals, but innovative marketing and the carving out of new niches.
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The New 'Don't Be Greedy' MVNO Business Model
Posted by: Patrick Nelson December 18, 2012 05:00 AMYou’re not imagining things if you’re noticing more mobile network brands than ever
before. The newcomers are MVNOs — companies that lease spectrum from major networks and resell it to end-users. It’s easier than ever to escape the clutches of a cellphone contract by taking advantage of some of the contract-less deals out there. Also, we’re increasingly seeing some pretty spectacular concepts that push the envelope in terms of product differentiation — not just super-discounted financial deals, but innovative marketing and the carving out of new niches.