The tablet computer craze that has users of all ages launching Angry Birds and making Temple Runs is profoundly influencing toy makers as well. “We are moving into a new realm of toys that the industry finds quite exciting,” said Jackie Breyer, editor-in-chief of The Toy Book. “We’ve seen a big push with what are now being dubbed ‘app-cessories.’ The app-cessories segment has seen so much growth that it isn’t clear whether it is just a trend or has emerged as a new category.
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Toy Tech: In Search of the Light App-tastic
Posted by: Peter Suciu February 12, 2013 05:00 AMThe tablet computer craze that has users of all ages launching Angry Birds and making Temple Runs is profoundly influencing toy makers as well. “We are moving into a new realm of toys that the industry finds quite exciting,” said Jackie Breyer, editor-in-chief of The Toy Book. “We’ve seen a big push with what are now being dubbed ‘app-cessories.’ The app-cessories segment has seen so much growth that it isn’t clear whether it is just a trend or has emerged as a new category.