We tend to be slow to see change. If a company is on top, like Apple was, it takes a lot for us to see its fortunes have changed, as they clearly have post-Jobs. If a company is on the bottom, like BlackBerry was, it may be even tougher to see it on the rebound.
We simply don’t like the change in our worldview, and this isn’t just with regard to companies but people as well. How often have we been surprised by a hero’s fall, even when it was anything but sudden — or refused to accept a criminal’s reform even though it was no less gradual?
This is a very good article and recognises that a company's fortunes are a changing situation as the market continues to change. In the mobile space Motorola was king until Nokia's arrival on the smartphone stage. And in less than 7 years its dominance has been eroded. However, as the article points out, a company's fortunes can change back to success and its investment in Windows Phone could very well pay off handsomely. BlackBerry should do well over the next few years and the Q10 will gain widespread admiration for retaining its core design and functionality principles whilst recognising the arrival of the touch screen landscape. Apple remains strong and its dominance in the tablet market is beyond question. But, clearly, the market will look very different in 5 years time.
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The Fall of Apple and the Return of BlackBerry
Posted by: Rob Enderle March 25, 2013 05:00 AMWe tend to be slow to see change. If a company is on top, like Apple was, it takes a lot for us to see its fortunes have changed, as they clearly have post-Jobs. If a company is on the bottom, like BlackBerry was, it may be even tougher to see it on the rebound.
We simply don’t like the change in our worldview, and this isn’t just with regard to companies but people as well. How often have we been surprised by a hero’s fall, even when it was anything but sudden — or refused to accept a criminal’s reform even though it was no less gradual?