Apple CEO Tim Cook apologized Monday to Chinese customers over the company’s warranty policy, adding that he would improve customer service in China, which is now Apple’s second-biggest market. Some are linking the apology to a mid-March television special — it aired on state-run CCTV March 15, which is known in China as “Consumer Rights Day” — that claimed Apple’s Chinese customers were treated worse than their Western counterparts. In particular, the program criticized Apple’s post-sale customer service in China.
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Apple Apologizes to Chinese Customers Following Media Beatdown
Posted by: David Vranicar April 2, 2013 08:53 AMApple CEO Tim Cook apologized Monday to Chinese customers over the company’s warranty policy, adding that he would improve customer service in China, which is now Apple’s second-biggest market. Some are linking the apology to a mid-March television special — it aired on state-run CCTV March 15, which is known in China as “Consumer Rights Day” — that claimed Apple’s Chinese customers were treated worse than their Western counterparts. In particular, the program criticized Apple’s post-sale customer service in China.