Two-way social-media channels, like Twitter and Facebook, have changed forever the methods businesses use to communicate with their customers. Fading into the distance are the days of the one-sided official dispatch. Social media marketing has been welcomed with open arms into the fold, with corporations determined to make it an effective tool. This has happened partly because its viral nature gives it the appearance of messages coming from trusted parties and partly because it’s practically free — so why not?
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Boom Goes the Social Media Marketing Dynamite
Posted by: Patrick Nelson April 9, 2013 05:00 AMTwo-way social-media channels, like Twitter and Facebook, have changed forever the methods businesses use to communicate with their customers. Fading into the distance are the days of the one-sided official dispatch. Social media marketing has been welcomed with open arms into the fold, with corporations determined to make it an effective tool. This has happened partly because its viral nature gives it the appearance of messages coming from trusted parties and partly because it’s practically free — so why not?