In an effort to appease European regulators, Google for the first time has agreed to make legally binding changes to its search results. The changes stem from a two-year investigation into whether Google abused its online search dominance in Europe. The changes will not force Google to amend its algorithm, but instead will require it to clearly label search results from its own properties. Owing to loud complaints from the likes of Yelp and TripAdvisors, the most notable change will be in search results coming from things like shopping and flights: Google will display links to at least three competitors’ sites.
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Google, EU Reach Meeting of the Minds
Posted by: David Vranicar April 15, 2013 09:35 AMIn an effort to appease European regulators, Google for the first time has agreed to make legally binding changes to its search results. The changes stem from a two-year investigation into whether Google abused its online search dominance in Europe. The changes will not force Google to amend its algorithm, but instead will require it to clearly label search results from its own properties. Owing to loud complaints from the likes of Yelp and TripAdvisors, the most notable change will be in search results coming from things like shopping and flights: Google will display links to at least three competitors’ sites.