Taiwan authorities have launched a probe into charges that Samsung hired students to post disparaging comments about HTC online. If the false advertising accusations are upheld, Samsung and its local advertising agent could be on the hook for about $835,000. The complaints sprouted earlier this month when Internet users claimed that Samsung had contracted students to write online content attacking HTC and lauding Samsung. Samsung Taiwan posted to its Facebook page that it regretted “any inconvenience and confusion from the Internet event,” adding that it had halted all Internet marketing.
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Samsung Under the Gun for Alleged Anti-HTC Rumormongering
Posted by: David Vranicar April 17, 2013 08:51 AMTaiwan authorities have launched a probe into charges that Samsung hired students to post disparaging comments about HTC online. If the false advertising accusations are upheld, Samsung and its local advertising agent could be on the hook for about $835,000. The complaints sprouted earlier this month when Internet users claimed that Samsung had contracted students to write online content attacking HTC and lauding Samsung. Samsung Taiwan posted to its Facebook page that it regretted “any inconvenience and confusion from the Internet event,” adding that it had halted all Internet marketing.