Facebook is enmeshed in yet another brouhaha over its advertising policies, but this time it’s not the users making a fuss — it’s the advertisers. Several major clients recently pulled the plug on their Facebook campaigns after their ads showed up next to objectionable, sometimes downright hateful, content. It’s not that users have been silent about the offensive posts. The advertisers were prompted to act following an outpouring of ire for allowing their ads to be placed next to content glorifying sexual violence or gay bashing.
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Facebook Shovels Out Some of the Filth
Posted by: Erika Morphy May 30, 2013 05:00 AMFacebook is enmeshed in yet another brouhaha over its advertising policies, but this time it’s not the users making a fuss — it’s the advertisers. Several major clients recently pulled the plug on their Facebook campaigns after their ads showed up next to objectionable, sometimes downright hateful, content. It’s not that users have been silent about the offensive posts. The advertisers were prompted to act following an outpouring of ire for allowing their ads to be placed next to content glorifying sexual violence or gay bashing.