Nintendo took a low-key stance at E3 this year, opting for a more intimate presentation than the competition. Still struggling with less-than-expected demand for the Wii U system it launched last fall, Nintendo stressed that this year would be about the games. To encourage fans to reconnect with the Wii U, Nintendo called in some help from its core brands. “Nearly every major piece of Nintendo IP will be represented on our platforms in 2013, with even more coming in 2014,” said Reggie Fils-Aime, Nintendo of America’s president and COO.
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Nintendo Pushes Games at E3 in Bid to Revive Wii U
Posted by: Peter Suciu June 11, 2013 04:55 PMNintendo took a low-key stance at E3 this year, opting for a more intimate presentation than the competition. Still struggling with less-than-expected demand for the Wii U system it launched last fall, Nintendo stressed that this year would be about the games. To encourage fans to reconnect with the Wii U, Nintendo called in some help from its core brands. “Nearly every major piece of Nintendo IP will be represented on our platforms in 2013, with even more coming in 2014,” said Reggie Fils-Aime, Nintendo of America’s president and COO.