This could just as easily be “Beating Microsoft 101” or “Beating ARM 101” — basically how to beat any vendor that is dominant in a particular market. There is a way to beat a dominant vendor, but it’s almost never by chasing that vendor from behind. Apple didn’t beat Microsoft by tying to build a better PC, and neither Microsoft nor Sun ever beat IBM by building a better mainframe. You beat a dominant vendor by being the first to get where the market is going or by doing something the vendor is unwilling to do to give the market what it wants.
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Beating Apple 101
Posted by: Rob Enderle July 22, 2013 05:00 AMThis could just as easily be “Beating Microsoft 101” or “Beating ARM 101” — basically how to beat any vendor that is dominant in a particular market. There is a way to beat a dominant vendor, but it’s almost never by chasing that vendor from behind. Apple didn’t beat Microsoft by tying to build a better PC, and neither Microsoft nor Sun ever beat IBM by building a better mainframe. You beat a dominant vendor by being the first to get where the market is going or by doing something the vendor is unwilling to do to give the market what it wants.