The creators of the Guitar Hero video game franchise are looking to put down the plastic guitars and get pumped up instead. Specifically, RedOctane founders Kai and Charles Huang are teaming up with OpenLink founder Coleman Fung to launch Blue Goji, a new interactive fitness company. Instead of creating games that allow players to live out their rock-and-roll fantasies in the living room, the new company’s mission is to transform the gameplay experience into something that can burn calories and help players get fit.
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If You Like Guitar Hero, You'll Love Working Out?
Posted by: Peter Suciu July 30, 2013 12:52 PMThe creators of the Guitar Hero video game franchise are looking to put down the plastic guitars and get pumped up instead. Specifically, RedOctane founders Kai and Charles Huang are teaming up with OpenLink founder Coleman Fung to launch Blue Goji, a new interactive fitness company. Instead of creating games that allow players to live out their rock-and-roll fantasies in the living room, the new company’s mission is to transform the gameplay experience into something that can burn calories and help players get fit.