Barbie’s gone digital. She’s wearing a new dress outfitted with programmable LED lights that let her change her look on a whim. “Today’s girl is tech-savvy, and we created a Barbie doll that utilizes technology to provide a new way to play with Barbie,” said Mattel. “Girls will like this doll because it allows them to be creative and tap into their inner fashion designer by creating their very own digital fashions.” The Barbie Digital Dress doll makes use of two technologies: a resistive, pressure-sensitive touchscreen; and tri-color LEDs that act like pixels in a television to create a variety of colors.
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Dolling Up for High-Tech Child's Play
Posted by: Vivian Wagner August 2, 2013 05:00 AMBarbie’s gone digital. She’s wearing a new dress outfitted with programmable LED lights that let her change her look on a whim. “Today’s girl is tech-savvy, and we created a Barbie doll that utilizes technology to provide a new way to play with Barbie,” said Mattel. “Girls will like this doll because it allows them to be creative and tap into their inner fashion designer by creating their very own digital fashions.” The Barbie Digital Dress doll makes use of two technologies: a resistive, pressure-sensitive touchscreen; and tri-color LEDs that act like pixels in a television to create a variety of colors.