“Growing crops is only half the job. The other half is marketing — and if you don’t do that right, you will probably go out of business,” said AG Kawamura, founding member of Orange County Produce and head of the 114-acre Orange County Great Park Farm. Taking a crop directly to farmers’ markets, grocery stores and restaurants to sell is only a small part of the marketing job for producers and growers. To succeed, they also have to embrace the full scope of agri-marketing services.
Loading ...
The Future of Farming, Part 3: The Business of Urban Ag and CEA
Posted by: Ned Madden September 3, 2013 05:00 AM“Growing crops is only half the job. The other half is marketing — and if you don’t do that right, you will probably go out of business,” said AG Kawamura, founding member of Orange County Produce and head of the 114-acre Orange County Great Park Farm. Taking a crop directly to farmers’ markets, grocery stores and restaurants to sell is only a small part of the marketing job for producers and growers. To succeed, they also have to embrace the full scope of agri-marketing services.