Augmented reality and other interactive technologies are changing what it means to play, read and interact. “For decades we have aspired to the holodeck as featured in Star Trek, whereby we can fully immerse ourselves in simulated surroundings,” said toy consultant Steven Reece. “There are numerous examples [of toys that use] augmented reality, but virtual reality will also deliver some amazing experiences within the next five to 10 years.” This new breed of toys offers a kind of magic that kids — and adults — crave.
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Reinventing Play With Augmented Reality Toys
Posted by: Vivian Wagner September 13, 2013 05:00 AMAugmented reality and other interactive technologies are changing what it means to play, read and interact. “For decades we have aspired to the holodeck as featured in Star Trek, whereby we can fully immerse ourselves in simulated surroundings,” said toy consultant Steven Reece. “There are numerous examples [of toys that use] augmented reality, but virtual reality will also deliver some amazing experiences within the next five to 10 years.” This new breed of toys offers a kind of magic that kids — and adults — crave.