Angry posts spread faster on social networks than those indicative of any other emotion, according to a recent study. Researchers at Beihang University set out to test whether homophily — the tendency of people to bond with those who are similar — occurs in social media interactions. The team analyzed 70 million posts collected from Sina Weibo. China’s Twitter-like social network, Sina Weibo has more than 500 million users and averages 100 million posts in a day.
Loading ...
Have Anger, Will Travel Social Networks
Posted by: Rachelle Dragani September 20, 2013 02:12 PMAngry posts spread faster on social networks than those indicative of any other emotion, according to a recent study. Researchers at Beihang University set out to test whether homophily — the tendency of people to bond with those who are similar — occurs in social media interactions. The team analyzed 70 million posts collected from Sina Weibo. China’s Twitter-like social network, Sina Weibo has more than 500 million users and averages 100 million posts in a day.