British American Tobacco issued an apology after an ad for its e-cigarette brand, Vype, popped up in an iPad app for children. The Vype banner appeared inside the “My Dog My Style HD” game and was spotted by author and educator Graham Brown-Martin, who took to Twitter with a screenshot of the kiddy cig advertisement. British American Tobacco, based in the UK, pulled its online advertising for Vype and issued an apology: “It’s unacceptable and we’re taking the issue seriously,” it said.
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Tobacco Firm Burned for Running Ad in Kids' App
Posted by: David Vranicar October 29, 2013 11:00 AMBritish American Tobacco issued an apology after an ad for its e-cigarette brand, Vype, popped up in an iPad app for children. The Vype banner appeared inside the “My Dog My Style HD” game and was spotted by author and educator Graham Brown-Martin, who took to Twitter with a screenshot of the kiddy cig advertisement. British American Tobacco, based in the UK, pulled its online advertising for Vype and issued an apology: “It’s unacceptable and we’re taking the issue seriously,” it said.