Tesco, a UK-based supermarket giant, is installing hundreds of screens that will scan shoppers’ faces while they wait in line at its gas stations. The information gathered from the shoppers will then be dished to advertisers. Tesco struck a deal with Amscreen, which makes OptimEyes, a system that works by using a camera and TV-style screen. The camera leers at customers and estimates their ages, sex and how long they looked at a displayed ad. One could be forgiven for anticipating a backlash.
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Tesco Goes TSA on Shoppers to Grab Marketing Data
Posted by: David Vranicar November 5, 2013 09:48 AMTesco, a UK-based supermarket giant, is installing hundreds of screens that will scan shoppers’ faces while they wait in line at its gas stations. The information gathered from the shoppers will then be dished to advertisers. Tesco struck a deal with Amscreen, which makes OptimEyes, a system that works by using a camera and TV-style screen. The camera leers at customers and estimates their ages, sex and how long they looked at a displayed ad. One could be forgiven for anticipating a backlash.