Artists are using social media to market their work, communicate their ideas and even create new forms. Kiran Umapathy’s Headphones Project, for example, documents what randomly selected headphone-wearing strangers are listening to with a story, photo and link to the song. This project — like many other art projects these days — lends itself well to social media sharing. “Social media’s a big deal because that’s where your audience is,” said Umapathy, who also does marketing for Social Print Studio.
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Portrait of the Artist as a Social Media Fan
Posted by: Vivian Wagner December 18, 2013 05:00 AMArtists are using social media to market their work, communicate their ideas and even create new forms. Kiran Umapathy’s Headphones Project, for example, documents what randomly selected headphone-wearing strangers are listening to with a story, photo and link to the song. This project — like many other art projects these days — lends itself well to social media sharing. “Social media’s a big deal because that’s where your audience is,” said Umapathy, who also does marketing for Social Print Studio.