Nintendo is planning a new product offering that will take the company beyond traditional gaming and into the world of health, it announced on Thursday. Coming hard on the heels of a grim earnings report that prompted a pay cut for President and CEO Satoru Iwata, Nintendo’s announcement was described with only the barest of details at a briefing for investors and media. “We will attempt to establish a new platform business with which we can leverage our strengths, but which is independent from our video game platform business,” Iwata explained.
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Nintendo Makes Health the New Name of the Game
Posted by: Katherine Noyes January 31, 2014 05:00 AMNintendo is planning a new product offering that will take the company beyond traditional gaming and into the world of health, it announced on Thursday. Coming hard on the heels of a grim earnings report that prompted a pay cut for President and CEO Satoru Iwata, Nintendo’s announcement was described with only the barest of details at a briefing for investors and media. “We will attempt to establish a new platform business with which we can leverage our strengths, but which is independent from our video game platform business,” Iwata explained.