Apple’s CarPlay initiative is a profoundly new tactic for Apple. Compared to its behavior in recent years, when Apple has focused intense control over every element of its product environment — from packaging, hardware and operating systems to the submission process for its App Stores — Apple’s stance in its CarPlay initiative is a very big deal. It’s not so much a big deal because there is a huge pool of iPhone users who drive cars. No, CarPlay is a big deal because Apple is letting auto manufacturers deliver the look and feel of an Apple product.
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Apple's CarPlay Gambit: Retract One Claw to Hook With Another
Posted by: Chris Maxcer March 7, 2014 12:26 PMApple’s CarPlay initiative is a profoundly new tactic for Apple. Compared to its behavior in recent years, when Apple has focused intense control over every element of its product environment — from packaging, hardware and operating systems to the submission process for its App Stores — Apple’s stance in its CarPlay initiative is a very big deal. It’s not so much a big deal because there is a huge pool of iPhone users who drive cars. No, CarPlay is a big deal because Apple is letting auto manufacturers deliver the look and feel of an Apple product.