One thing that Apple made clear when it took the smartphone market by storm and away from then-dominant players Palm, BlackBerry and Microsoft is that to win you need to make big bets and change the battle. The market is now dominated by Apple and Google technology — much of which Google doesn’t control — and Microsoft just swapped CEOs because the old CEO couldn’t pull the needed rabbit out of his hat. Well Microsoft caught a number of us by surprise and actually announced some really interesting stuff at its Build conference last week.
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The Earth Is Moving Under the Smartphone Market
Posted by: Rob Enderle April 7, 2014 05:24 AMOne thing that Apple made clear when it took the smartphone market by storm and away from then-dominant players Palm, BlackBerry and Microsoft is that to win you need to make big bets and change the battle. The market is now dominated by Apple and Google technology — much of which Google doesn’t control — and Microsoft just swapped CEOs because the old CEO couldn’t pull the needed rabbit out of his hat. Well Microsoft caught a number of us by surprise and actually announced some really interesting stuff at its Build conference last week.