When Dell and Apple first confronted each other in the 1990s, Dell was a startup and Apple was a mature company attempting to fight Dell’s kind of fight. It didn’t go well, and Apple almost failed. When the two companies faced off for the second time, Apple had been dramatically transformed by Steve Jobs into a much leaner, more-focused firm. Dell was having its own mid-life crisis, and Apple clearly won. As they square off for the third time, the two firms once again have changed. Apple is under new leadership, and Dell is private again.
Dell's next innovation will be the second in their history; the only one so far was getting their supply chain right and others have surpassed them. They are of no concern to Apple.
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Dell vs. Apple: Round 3
Posted by: Rob Enderle June 9, 2014 05:00 AMWhen Dell and Apple first confronted each other in the 1990s, Dell was a startup and Apple was a mature company attempting to fight Dell’s kind of fight. It didn’t go well, and Apple almost failed. When the two companies faced off for the second time, Apple had been dramatically transformed by Steve Jobs into a much leaner, more-focused firm. Dell was having its own mid-life crisis, and Apple clearly won. As they square off for the third time, the two firms once again have changed. Apple is under new leadership, and Dell is private again.