Retail’s power dynamic is shifting fast — and younger consumers are in the driver’s seat. While older shoppers pull back, Gen Z and millennials are spending through economic uncertainty, fueling growth for brands that meet them where they are: online, value-driven, and community-focused.
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Digital-First Brands Gaining Ground With Younger, Resilient Shoppers
Posted by: Jack M. Germain May 27, 2025 05:00 AMRetail’s power dynamic is shifting fast — and younger consumers are in the driver’s seat. While older shoppers pull back, Gen Z and millennials are spending through economic uncertainty, fueling growth for brands that meet them where they are: online, value-driven, and community-focused.