Video has historically been a passive experience — more look-but-don’t-touch than truly engaging. As brands navigate shifting expectations around engagement, measurability, and personalization, traditional metrics like views and completion rates are no longer enough to drive real value.
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Video’s Growing Role in Customer Engagement
Posted by: Jack M. Germain February 11, 2025 06:00 AMVideo has historically been a passive experience — more look-but-don’t-touch than truly engaging. As brands navigate shifting expectations around engagement, measurability, and personalization, traditional metrics like views and completion rates are no longer enough to drive real value.