Ross Solomon, head of product management at financial solutions firm Broadridge, believes that firms must not lose sight of the big picture — their existing customers. He argues that CX is not what gets customers in the door but keeps them from switching to competitors, even when the competition is cheaper.
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CX Strategies That Drive Retention and Profitability
Posted by: Jack M. Germain October 29, 2024 06:00 AMRoss Solomon, head of product management at financial solutions firm Broadridge, believes that firms must not lose sight of the big picture — their existing customers. He argues that CX is not what gets customers in the door but keeps them from switching to competitors, even when the competition is cheaper.