Mistrust in how online retailers handle their customers’ personal information is at an all-time high, costing merchants lost revenue and follow-up orders. Twenty-six percent of consumers have abandoned a brand in the past 12 months due to privacy concerns. Establishing a higher trust level is no longer an either/or alternative; it is becoming an increasingly important basis for digital retailers’ success if not survival.
Loading ...
Retailers Ignoring Customer Privacy, Website Usability Put Business at Risk
Posted by: Jack M. Germain May 9, 2024 06:00 AMMistrust in how online retailers handle their customers’ personal information is at an all-time high, costing merchants lost revenue and follow-up orders. Twenty-six percent of consumers have abandoned a brand in the past 12 months due to privacy concerns. Establishing a higher trust level is no longer an either/or alternative; it is becoming an increasingly important basis for digital retailers’ success if not survival.