While enhancing CX capabilities brings much-anticipated solutions for marketers and retailers, unchecked generative AI poses a threat to brand reputations, experts caution. Present and future use cases are not only fascinating but can truly help deliver promises to customers, according to Harry Folloder, chief digital officer at CX solutions firm Alorica.
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Is Generative AI the Next Big CX Thing Despite Its Risks?
Posted by: Jack M. Germain June 30, 2023 07:00 AMWhile enhancing CX capabilities brings much-anticipated solutions for marketers and retailers, unchecked generative AI poses a threat to brand reputations, experts caution. Present and future use cases are not only fascinating but can truly help deliver promises to customers, according to Harry Folloder, chief digital officer at CX solutions firm Alorica.