Copycat websites increasingly surface on the web stealing customers’ cash and damaging e-tailers’ branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change. Digital perpetrators offer bogus sales on products and services to get consumers to place orders on fake online […]
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Marketing and Security Must Ally To Eradicate Brand Impersonation Fraud
Posted by: Jack M. Germain January 10, 2023 05:00 AMCopycat websites increasingly surface on the web stealing customers’ cash and damaging e-tailers’ branding and trustworthy reputations. Until now, most brands tolerated the threat but seemed powerless to prevent it; that scenario may be starting to change. Digital perpetrators offer bogus sales on products and services to get consumers to place orders on fake online […]