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TikTok Opens Back Door to Integrated Platform Stores, Amazon Competition
Posted by: Jack M. Germain December 12, 2022 10:13 AM

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TikTok is experimenting with online shops and shoppable videos to enhance the customer experience for engaging in live commerce purchases. The platform last month quietly launched the e-commerce feature in the U.S. via TikTok Shop, enabling shoppers to purchase products directly through the TikTop app while viewing product videos and influencer presentations.

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